authentic brand ARCHITECTURE with a custom approach
Services
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INFLUENCER & TALENT STRATEGY
I connect brands with influencers, content creators, and tastemakers for campaigns, partnerships, seeding and event attendance. I also focus on process creation and operations management essential to scaling a program. Whether your brand wants to get their products in the right hands or your current ambassador strategy needs refinement, I can devise a plan that’s tailored to your business.
• Strategy Creation &/or Auditing
• Budget Management & Contract Negotiation
• Reporting & KPIs
• Influencer Seeding
• Event Attendance
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BRAND PARTNERSHIPS
The most effective cross-branded partnerships target new audiences and make cultural impact. I’ve cultivated authentic relationships across fashion, beauty, music/entertainment and hospitality.
• Strategy & Ideation
• Pitching & Negotiation
• Execution & Integration
• Reporting
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PR & MEDIA RELATIONS
Press coverage is essential to building and reinforcing authority within a category or space. I can put together a comprehensive press strategy or reach out to just a few key outlets.
• Press Strategy
• Press Asset Curation & Release Drafting
• Media Relations
• Stylist Seeding
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OVERALL BRAND STRATEGY & POSITIONING
We can start at Step 1 and I can build brand identity or craft a larger brand marketing strategy.